What is a particular writing?

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Particular writing is best for “the other way around” principle.

Answers from Elena Ornig


Answering your questions.

Particular writing (writing about one specific topic) is for specific readers, being a group (niche) or groups (market segment) with particular interest in one topic.

Particular writing is best for “the other way around” principle: writing a book first and then finding the market or identifying the specific market first.

If you are writing something particular such as a math’s book, travel book, how to build a house book, how to cook book, how to make cocktails book, trout fishing book, flying or bungee jumping book – you are writing for specific readers but not necessarily for one niche market, rather more likely for the specific market segment.

The readers for particular writing simply share a common interest in one topic. They could be a group of readers professionally interested (a niche) in one topic, plus a group of people for whom the topic is their hobby (a niche), plus another group of people collecting books on the particular topic (a niche), and a further group of people with a general interest in the topic. All these groups combine become one market segment of readers for particular writing.

"Market segment"

What is your specific market segment?

Just a few days ago I met self-published writer MaryAnne Leighton; she can be found on www.equineER.com. Her book on rescuing horses in an emergency situation (one particular topic) sounds very specific, almost perfectly identifying the niche group – rescuers of the horses. However, after talking about her book from the point of view of who are the potential readers, many suggestions of new different groups, interested in that particular topic – evolved. Quite suddenly, from every new suggestion made by members of our “meet up” group, her marketed niche group of readers grew into a sum of the groups and become – market segment. So, here you go; the book came first (aimed for the perceived market niche for a particular topic) and the actual market segment (few new groups of potential readers) evolved later.

If you use “the other way around’ principle, starting with determining readers before writing the book, you must identify your niche and find new interested groups to assess your market segment size. Even if you think that your book is too specific on one particular topic, think again, as it could have a much wider market appeal.

Sometimes a new interesting book on particular topic comes first with the market revealing itself, later. Sometimes market analysis clearly indicates what readers are looking for (particular topic). The good thing about particular writing is having specific readers that can be easily identifiable, regardless what you decided to do – write book first or “the other way around”. Whatever way you prefer to start from, one rule stands firm– high quality content is a must, regardless of what you write about or for whom you are writing your book. Obviously, this requires analytic thinking and a knowledge of the market… but what about *creating* your own market?

My warmest regards,
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Written by Elena Ornig

Managing Director of Publishing Company "Julia Sophistique Pty Ltd". Committee member of Australian Computer Association GC Chapter. Member of Institute of Electrical and Electronics Engineers (IEEE). Member of the Chamber of Commerce & Industry Queensland. Member of the IT Forum Gold Coast. Sponsor of the Helensvale Writers' Group, Gold Coast. Committee member of the Gold Coast Writers Association Honored VIP Member of STANFORD WHO'S WHO in America. Publisher, writer and blogger.

Website: http://www.elenaornig.com/