How to write your unique article?

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Why would you decide to write your own unique article?

 Answers from Elena Ornig

Answering your questions.

Many authors began their careers as the writers from small forms of writing and the most common are usually articles. Let me share my thoughts on the articles with you.

Articles are simply publications of opinion; some are based on personal experience or expertise, others are supported by facts, statistical data, theoretical knowledge and references.  Whatever the basis of an article, it requires originality, professionalism, and accuracy – it also needs to be well written.

Articles come in many forms.

The most common, are news articles, feature articles, articles written as advertisements, reviews and letters.  Such articles are usually written as short presentations on a specific subject.

Choosing the type of article to be written should reflect the subject and purpose of the article.  If the article presents researched results or evidence it should be structured; if it is to ponder abstract concepts it could be more conversational and informal.  Topics could cover life, business, health, nature, science, industry, education, jobs and so on – anything that deals with or defines what we observe, explore, investigate, learn about, think, feel and live through every day.   This could range from ‘beyond tomorrow’ to the results of staring ‘under a microscope’.

There is often confusion about the proper length of an article.  Some ‘experts’ say that it should be up to 2,800 words whilst others claim that it should be just above 350 words.  My claim is that it should be as long or short as it needs to be.  Publishers, electronic or traditional, do however sometimes impose limits.

The Internet is continuing to evolve as a competitive alternative to traditional publishing and it is writing its own rules.  Those rules differ from company to company, from website to website.  It is all about storing digital information and the amount of data storage capacity they have or are willing to dedicate to the storage of articles.

Content rather than length should be the focus for any writer. Write as much as you need to express your opinion, to give advice, to share knowledge, to open a discussion and so on.  When I write, I write with my mind and my heart.  What I write forms and evolves from my personal perceptions of everything that is and represents what I have learned and understand about a subject, an object or an abstract idea.  Needless to say, a reader will comprehend any content in the same way.  The reader’s connection with the writer’s expressed words will be established or disappear in a short period of time.  It is estimated that it will take any reader between 7 to 20 seconds to make up their mind about an article or a publication.


Content rather than length should be the focus for any writer.

To be able to construct an article one must remember the guide lines: a title, a lead (summary of the presented content), a body (the main content), an ending (conclusion), the name of the author and the date; simple and precise guidelines that enable anyone to write an article.  Anyone who can speak, put few sentences together and feel passionate about a chosen topic can write an article

To choose a topic, ask your self, what you are personally paying attention to in your own life?  In a matter of seconds you will be thinking about health, wealth, life style, family, food, education, job, travel, transport, entertainment and the environment in which you live.  The list will go on and topics will become obvious because they reflect what we perceive and how we process everything around us.  First, settle on the big, general picture and then go into detailed observations.

The same method is useful in naming and categorizing an article.  The big picture determines the category of an article and the detailed observations are a sub-category.  The body, the main content of the article is a deeper exploration, a process where your own opinion on the matter will come through.  It will be more about what you think, feel, learn, comprehend and understand.  To strengthen you opinions or to prove your point of view, you might use general, common or professional knowledge, facts, statistical data, references or testimonials.

You may wish to do a little exercise.  Try to end the beginning of a few leads (summary of a presented content) bellow:

In today’s world……………….

As through history………….

Often, it is almost invisible ……….

We have all gone through the experience of………..

As you drive around……………

There are few claims made about…………

Unfortunately, this is not an ending of…..

Quite often, we believe that…………

Yesterday, slowly strolling through the botanical garden, I reflected upon…

As soon as we finally landed, it hit me……………..

Personally, I cannot see any conflict in………………

Nobody should stay away from a discussion of……………………..

Finally, before you go and browse the site I want to encourage you to always stay true to your own style.

That way, your article will be genuine and unique.  Write the way you speak, the way you tell your story or express you own opinion to you friends, your family or to a stranger.  Be as passionate as you really feel and say exactly what you think.  Stay true to who you are, because you are unique with very unique thoughts and feelings.  It is your priceless perception of the world that is forming your opinions.

Why would you decide to write your own unique article?  Why would you even try?  I suggest that you do it – because you can!

Warmest regards,
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Written by Elena Ornig

Managing Director of Publishing Company "Julia Sophistique Pty Ltd". Committee member of Australian Computer Association GC Chapter. Member of Institute of Electrical and Electronics Engineers (IEEE). Member of the Chamber of Commerce & Industry Queensland. Member of the IT Forum Gold Coast. Sponsor of the Helensvale Writers' Group, Gold Coast. Committee member of the Gold Coast Writers Association Honored VIP Member of STANFORD WHO'S WHO in America. Publisher, writer and blogger.


One comment
  1. I found this article to be very inspiring. Thank you for the information and advice! Now, to get into action and submit that article I’ve been thinking about for far too long!

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