Just a few tips to consider when you think of how to introduce yourself to a publisher.
To appeal to the publisher be simple but promising. Your first letter of introduction must be simple but formal. Simple means basic information: who you are, what is the theme of your book, title, and sub-title; size of you manuscript and how many chapters. Publishing companies usually have their own requirements on what they initially want to know. Some require a manuscript straight away and some prefer just short outline of your chapters, a summary of the main points or a synopsis. Find out what your selected publisher requires and present your work accordingly.
When you first introduce yourself you might add some qualifications to increase your credibility, however, this is usually less important to the publisher than, for example, -your willingness to participate in your book’s promotion.
Be aware that at this stage, any extra personal information, particularly your personal life situation, is of no real concern to the publisher. You will have time later, during contract signing and/or the publishing process to get personal with your publisher. The aim of your introduction is primarily to sell your book, not yourself, to the publisher. You should concentrate on gaining attention to your book by convincing the publisher that readership is guaranteed because: your plot is so spectacular that readers will be amazed and excited; you are giving readers a great amount of very specific information that you can prove is barely known, rare, relative to the hottest current topic or absolutely new. Whatever information contained in your book is special – create punch out of it.
Publishers worry about many things in their business, but two major questions are always on their mind; choosing a wrong book to invest in, or, finding out that an author cannot deliver a potentially brilliant book. In each case it means a loss of money for the publisher. You must understand those concerns and keep them in mind.
If your book sounds promising, the publisher will have a great interest to investigate who you are. In this case – try to sell yourself but do be realistic. Only you know what you are capable of so therefore do not oversell yourself. When a publisher is interested in your book, he or she will support and help you, if necessary. If a publisher decides to invest in your book it means he is investing in you as an author.
Best wishes and warmest regards,
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