The Social Media Day #SMDAYGC

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In 2010, Mashable recognised the digital social revolution and the Social Media Day was launched. Since then, the event has grown across international borders, developing into a worldwide celebration.

Social Media Day on the Gold Coast

Sonja Ceri & Des Walsh

On the Gold Coast, the founder of the international 30 Day Linking Blitz project, a social media strategist, the LinkedIn expert and the author of the forthcoming book “Simple Social Media Strategy Framework: 9 Basic Steps to Make Social Media Work for Your Business”, Des Walsh organised this celebration with Media Bootcamp and  the not-for-profit tech start-up incubator Silicon Lakes. The event took place at the WOTSO WorkSpace – an excellent venue to expand your network and collaborate with like-minded individuals, businesses and entrepreneurs. The Gold Coast’s “AVERAGE JOE’S BAND” contributed to the informal atmosphere of the day.

The event was hosted by Sonja Ceri – the CEO of Media Bootcamp. She opened the event with an explanation of the hashtag function in Social Media. Using hashtag correctly gives the benefit of finding one’s post by others and therefore increasing the post’s social presence. Popularized by Twitter, the hashtag became a useful tool for promotion across the multiple networks, enabling creation of communities on distinct topics.  In addition, the hashtags are the traceable servants of the referred links that are able to unite the brands, the services and the products with us, the people.  To get real-time hashtag intelligence, Sonja offered some advice: “If you actually go to www.chashtraking .com you will see what happened tonight”.

The core of the celebration was to ‘put social back into social media’ and give an opportunity to social media organisations from the Gold Coast to have an open dialogue with the local business community, face-to-face socialising and networking. The event included discussions about social media effectiveness via a panel of representatives from the Gold Coast SUNS, Burleigh Brewing, Eat Move Inspire, Mums in Business – Australia and Salinger Media.   The panel was led by Des Walsh who graciously thanked Sonia Ceri who put outstanding effort into helping in the organisation of the Social Media Day. The panel representatives shared some valuable insights into how to make communication as easy as possible to achieve effectiveness in delivering the right message and enabling maximum engagement; the importance of growing followers; the vital role of social media in our personal lives and relationships; how engagement can be improved by asking questions, opinions and preferences of your targeted market and how it is vital to be honest with your followers and customers.

After a series of questions and answers, Sharon Hunneybell from the Silicon Lakes took a stage. Dr Clarence Tan, Des Wash, Sharon Hunneybell










Sharon Hunneybell invited the audience to participate in the Social Media Challenge of finding hidden messages around the building. The hunting game was on and the multiple prizes from the sponsors were welcomed by the winners. The challenge brought everyone closer and created the perfect atmosphere for the final part of the event – networking. People were exchanging business cards, sharing their experiences, opinions and concerns; and consequently were mixing socially with others.

Gold Coast Celebrate Social Media Day The aim to ‘put social back into social media’ was successfully achieved.

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  • BLOGS - Best blogs by category
  • Des Walsh - Get the Social Edge for Your Business
  • Dr Clarence Tan - Australian and Malaysian ambassador for Singularity University
  • Dr Michael Rees - Linking the crowd with the cloud
  • eBOOKS ONLINE DIRECTORY - Online directory for eBooks
  • ELENA ORNIG - Professional Portfolio
  • GOLD COAST TECHSPACE - Gold Coast TechSpace is a physical place where people come to hack around with and learn about technology
  • GOLD COAST WRITERS ASSOCIATION - The Gold Coast Writers Association (GCWA) encourages and supports writers from all genres, age groups and levels of writing to grow, learn and excel in their craft.
  • HELENSVALE WRITERS; GROUP - A very diverse group of writers, writing in both fictional and non-fiction categories.
  • INTERVIEWS - Interviews with authors, business people, musicians and fascinating individuals
  • PUBLISHING HOME - Publishing company Julia Sophistique Pty Ltd

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Written by Elena Ornig

Managing Director of Publishing Company "Julia Sophistique Pty Ltd". Committee member of Australian Computer Association GC Chapter. Member of Institute of Electrical and Electronics Engineers (IEEE). Member of the Chamber of Commerce & Industry Queensland. Member of the IT Forum Gold Coast. Sponsor of the Helensvale Writers' Group, Gold Coast. Committee member of the Gold Coast Writers Association Honored VIP Member of STANFORD WHO'S WHO in America. Publisher, writer and blogger.


  1. Great writeup and photos, Elena. You really captured the great buzz of the evening. It was good to see the references to the various people who helped put it all together and I would just mention there also the quiet but dedicated contribution of Joe Brown of And yes, the band – good music, not drowning the many animated conversations, but adding very much to the ambience.

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